Career
Notes on WordPress performance, technical SEO and the craft of web engineering. Written from production, not theory.

WordPress agency vs freelancer vs consultant: who to hire
What you actually buy from a WordPress agency, a freelancer or a consultant, when each one fits, what to ask before hiring and how to combine them.
Staying relevant as a WordPress developer in 2026
AI writes the boilerplate now. The skills it is not replacing: performance, accessibility, communication and business thinking.
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