SEO

Notes on WordPress performance, technical SEO and the craft of web engineering. Written from production, not theory.

Black and white portrait of Daniel Paz resting his chin on his hands

All Career Performance SEO

Are Core Web Vitals a ranking factor?

What Google actually says about Core Web Vitals and rankings, which data it uses, how much weight to give it and where it fits in a technical SEO audit.

Technical SEO starts in the server response

Status codes, redirects, canonicals and crawl budget come before any plugin checkbox. Start with what your server sends.

Migrating a WordPress site without losing rankings

The redirect map, the checks before and after launch, and what to watch in the first 30 days when you move a WordPress site.