Performance
Notes on WordPress performance, technical SEO and the craft of web engineering. Written from production, not theory.

WordPress speed optimization checklist (with Core Web Vitals)
The yes or no checklist I use in WordPress audits: measurement, server, cache, database, LCP, INP, CLS, third-party scripts, WooCommerce and upkeep.
WooCommerce Core Web Vitals: where stores fail and how to fix them
Why WooCommerce stores fail LCP, INP and CLS: cart sessions, product galleries, filters, variations and third-party scripts, and the fix order I use.
Redis object cache for WordPress: setup and checks
What a persistent Redis object cache does in WordPress, when it helps, how to set it up with the right config, and how to prove that it works.
Elementor Core Web Vitals: fixing LCP, INP and CLS
Why Elementor sites fail Core Web Vitals, which Elementor performance settings matter, and how to fix hero images, deep DOM, animations and fonts.
wp_options autoload and WordPress database optimization
Find and fix oversized autoloaded options in wp_options, use the WordPress 6.6 Site Health check, then clean transients, meta and slow queries.
WordPress optimization plugins: WP Rocket coupon and Perfmatters coupon (25% off)
WP Rocket coupon and Perfmatters coupon WPLIGHT gives 25% off both. What each plugin does, when to use both and how to apply the code at checkout.
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