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Technical SEO.

Crawlability, indexation, structured data and site architecture for WordPress. SEO that starts in the server response, not in a plugin checkbox.

Profile portrait of Daniel Paz in sunglasses, black and white
Technical SEO

Rankings are decided before a word of copy is read: how fast the server answers, what the crawler can reach, how pages link to each other and what the HTML says about itself. That is the part I fix.

What is included

Three engagement types. Pick one or chain them.

Technical SEO audit

Crawl and log analysis, indexation coverage, Core Web Vitals, canonicals, redirects, structured data and internal linking. A prioritized backlog with the expected impact of each item.

Crawl & logs Index coverage Prioritized backlog

Site architecture

URL structure, taxonomies, pagination, faceted navigation, hreflang and internal linking designed for both crawlers and people.

Information architecture Internal linking hreflang

Migrations and replatforming

Moving to WordPress, changing domains or themes, or merging sites without losing rankings. Redirect maps, pre and post launch checks, monitoring.

Redirect maps Launch checklist Post-launch monitoring
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How it works

Four steps, from first call to indexed and ranking.

  1. Discovery call

    Goals, markets, current rankings and the stack. Thirty minutes.

  2. Audit

    Crawl, logs, Search Console data and code review. Prioritized backlog.

  3. Implementation

    Fixes shipped with your team or by me, validated on staging first.

  4. Measure and keep

    Index coverage, visibility and Core Web Vitals tracked after launch.

Who this is for

Publishers and portals E-commerce (WooCommerce) Multilingual sites Agencies and SEO consultants Sites planning a migration

Start with an audit.

Tell me about the site and I will reply within two business days.

Request an audit