WooCommerce consultant.
Daniel Paz is a WooCommerce consultant and WordPress performance engineer, CEO of WebOption and a speaker at WordCamp Brazil, WordCamp Canada and WordCamp US. He audits stores that are slow where it costs sales, in cart, checkout, product pages and the admin, finds the cause in the server, database, plugins or scripts, and hands your team a ranked plan to fix it.

Cart, checkout and account pages cannot come from the page cache. Every shopper there runs PHP and hits the database, so the server and the queries decide how fast the store feels when someone is about to pay.
Where WooCommerce gets slow
How I work with you
I audit, advise and train your team myself. When you need hands on the code, the WebOption team implements the plan.

WooCommerce audit
I review field data for your product, category, cart and checkout templates, then trace each problem to hosting, database queries, plugins or scripts. You get a signed report with fixes ranked by expected impact and effort.
Advisory and code review
Support for your developers or agency while the store changes. I review new plugins, payment and shipping integrations and release plans before they reach production.

Team training
Workshops for your developers on how WooCommerce loads, caches and queries, using your own store as the example. It is the same approach I teach on the WP Alta Performance channel.

How it works
From the first call to a plan your team owns.
Discovery call
Goals, traffic, stack and where the store feels slow. Thirty minutes.
Access and data
Read access to analytics and Search Console, plus a staging copy of the store if you have one.
Diagnosis
Code, database and infrastructure review to tie each slow page to a cause.
Plan and handover
Ranked fixes, a session with your developers and follow-up advisory if you want it.
Who hires me
Talk to a WooCommerce expert.
Tell me about the store and I will reply within two business days.
Book a consultation