Blog
Notes on WordPress performance, technical SEO and the craft of web engineering. Written from production, not theory.
Headless WordPress: when it makes sense and when it does not
When a headless WordPress setup pays off, what you lose by dropping the theme, whether it is really faster and what a headless WordPress developer builds.
WordPress optimization plugins: WP Rocket coupon and Perfmatters coupon (25% off)
WP Rocket coupon and Perfmatters coupon WPLIGHT gives 25% off both. What each plugin does, when to use both and how to apply the code at checkout.
TTFB in WordPress: what it measures and how to lower it
TTFB is not a Core Web Vital, but it is the first part of LCP. What it includes, where WordPress spends that time, and how caching brings it down.
LCP in WordPress: causes and fixes
Find the LCP element on each WordPress template, read its four-part breakdown and fix lazy loading, fetchpriority, image sizes and render blocking.
INP in WordPress: fixing slow interactions
Why WordPress sites fail INP, how to find the slow interaction in field data, and how to cut third-party scripts, plugin JavaScript and DOM size.
CLS in WordPress: stop layout shifts
The usual sources of layout shift on WordPress sites, from images without dimensions to font swaps and banners, and how to find and fix each one.
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