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Book me
Book me
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WordPress expert.

Daniel Paz is a WordPress expert and consultant: a WordPress performance engineer and technical SEO specialist, CEO of WebOption and a speaker at WordCamp Brazil, WordCamp Canada and WordCamp US. Companies and agencies hire him to audit a site, review code and architecture decisions before they ship, and train their developers on how WordPress behaves under real traffic.

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Daniel Paz in a dark suit at his laptop, city skyline at sunset behind him
WordPress expert

Most WordPress sites I am called in for have structural problems: hosting, database, render-blocking assets and third-party scripts. Another plugin rarely fixes that. Fixing the structure does, and field data shows whether it worked.

What I work on

01
Performance
Server response, caching, database and front end, checked against Core Web Vitals field data. More on my WordPress performance work.
02
Technical SEO
Crawling, indexing, redirects and how the server answers Googlebot. Details on the technical SEO page.
03
Architecture
Plugin choices, custom code, hosting and release process. This is engineering work, which is why I wrote about WordPress engineer vs developer.

How I work with you

I audit, advise and train your team myself. When you need hands on the code, the WebOption team implements the plan.

WordPress audit

I go through hosting, PHP, database queries, theme, plugins and scripts, and tie each problem to its cause. You get a signed report with fixes ranked by expected impact and effort.

Stack review Field data Prioritized plan

Advisory and code review

Ongoing support for your developers or agency. I review pull requests, plugin choices and release plans before they reach production, so a bad decision gets caught while it is still cheap.

Code review Release reviews

Team training

Workshops for your developers using your own site as the example. It is the same approach I teach on the WP Alta Performance channel and in my WordCamp talks.

Workshops Your site as the case
Black and white portrait of Daniel Paz resting his chin on his hands

How it works

Scope agreed on the first call, before any work starts.

  1. Discovery call

    Goals, traffic, stack and what is going wrong. Thirty minutes.

  2. Access and data

    Read access to analytics and Search Console, plus a staging copy if you have one.

  3. Diagnosis

    Code and infrastructure review to find the cause behind each problem.

  4. Plan and handover

    Ranked fixes, a session with your developers and follow-up advisory if you want it.

Who hires me

Companies with a slow or unstable WordPress site Agencies that need a senior second opinion In-house WordPress teams E-commerce (WooCommerce) Publishers and portals

Talk to a WordPress expert.

Tell me about the site and I will reply within two business days.

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